Designing at the intersection of clarity & curiosity
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About

Bebe Barberson

I’m a senior product designer based in Chicago with 10+ years of design experience across fintech, e-commerce, media, aviation, and consumer products. I do my best work on ambiguous problems that need structure, nuance, and systems thinking.

Most recently, I led product design across Aeropay’s fintech ecosystem as the sole designer, working across B2B tools, consumer experiences, bank linking, internal products, platform initiatives, and a shared design system. My work spans product strategy, research, complex workflows, interaction design, and end-to-end execution.

I think of design as a product’s body language. People feel it, even when they don’t consciously notice it. Small choices in structure, pacing, language, and flow shape whether an experience feels clear, trustworthy, or confusing. I believe the strongest products emerge when design, product, and engineering shape the solution together.

Before fintech, I worked across e-commerce, aviation, media, and consumer products, including work with companies like Boeing, Target, iHeartMedia, and NBC. Moving across industries taught me how to quickly understand new business contexts and bring clarity to unfamiliar problems.

Outside of design, I’m usually printmaking, planning my next trip, learning something new, or tending to my plant family.

Stay curious,
—Bebe

Open to senior UX & product design roles